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Roman Sayings That Drive Modern Business Success

Quick Read: 10 Roman Sayings Every Business Leader Should Know and 8 More You Should Learn - Especially #12


pop art style  with the text 'caveat emptor' with a woman and a man featured.
Let the Buyer Beware - But Check Out Number 12

In today’s fast-paced business world, ancient wisdom can still offer valuable insights. These 10 well-known Roman sayings are already common in boardrooms and business strategies, but 8 more—especially number 12—can transform how you approach leadership, decision-making, and strategy. Whether it’s about seizing opportunities or avoiding costly mistakes, these timeless phrases hold the keys to smarter business moves.


  1. Caveat emptor – "Let the buyer beware."This phrase is used frequently in commerce and law, reminding consumers to take responsibility for what they purchase.

  2. Carpe diem – "Seize the day."A motivational saying in the business world, encouraging people to take action and capitalize on opportunities without hesitation.

  3. Divide et impera – "Divide and conquer."This strategy is often referenced in business when discussing competitive tactics or managing teams and conflicts by dividing opposing forces.

  4. Audentes fortuna iuvat – "Fortune favors the bold."In business, this phrase is used to inspire entrepreneurs and leaders to take calculated risks in pursuit of success.

  5. Si vis pacem, para bellum – "If you want peace, prepare for war."In the business world, this is applied to being prepared for competition or market challenges to maintain stability.

  6. Res ipsa loquitur – "The thing speaks for itself."Common in legal and corporate situations where the evidence or result is self-explanatory and needs no further explanation.

  7. Tempus fugit – "Time flies."Often mentioned in business to highlight the importance of managing time efficiently or taking swift action to capitalize on opportunities.

  8. Vox populi, vox dei – "The voice of the people is the voice of God."This is used in marketing and business to emphasize the importance of listening to customer feedback and public opinion.

  9. Sapientia est potentia – "Knowledge is power."Widely used in business, it highlights the importance of information and education in achieving success.

  10. Mens sana in corpore sano – "A sound mind in a sound body."Although more health-related, in business this phrase is often used to emphasize the importance of work-life balance and mental wellness for productivity. Business Ethics


    Over the last 10 years there have been notable scandals from finance to housing regarding businesses and businessmen who did not chose an ethical approach. Here are some additional Roman sayings from the list that also have relevance in business today:

  11. Fortuna caeca est – "Fortune is blind."This phrase serves as a reminder in business that success is not always predictable and that luck often plays a role in outcomes.

  12. Fiat justitia ruat caelum – "Let justice be done though the heavens fall."In business, this phrase highlights the importance of upholding ethical standards and doing the right thing, even if it comes with significant risks or challenges.

  13. In medio stat virtus – "Virtue stands in the middle."This can be interpreted in business as advocating for moderation, balance, and a measured approach to decision-making.

  14. Dura lex, sed lex – "The law is harsh, but it is the law."Often referenced in legal and regulatory business contexts, this emphasizes the importance of adhering to laws and regulations, even when they are difficult to comply with.

  15. Memento mori – "Remember that you will die."While morbid, this saying can be used in business to remind leaders and entrepreneurs to consider their legacy and focus on what truly matters in the long term.

  16. Cui bono? – "To whose benefit?"In business, this is often used when questioning the motives behind decisions, particularly in matters of governance and leadership.

  17. Quis custodiet ipsos custodes? – "Who will guard the guards themselves?"Frequently referenced in corporate governance and compliance, this phrase points to the need for oversight and accountability at the highest levels.

  18. Post hoc, ergo propter hoc – "After this, therefore because of this."A warning against assuming causality based on correlation, this phrase is useful in data analysis and decision-making processes in business.


These phrases resonate in modern business for their timeless wisdom and practical application in commerce, leadership, and strategic thinking. The 8 additional phrases, less known, also carry lessons and warnings that resonate in various business contexts, from leadership and governance to ethics and strategy.



How Often Do You Think About the Roman  Empire?


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